The Brand
Lynk & Co is an automotive brand owned by China-based Zhejiang Geely Holding Group. Founded in 2016, which is unveiled by Geely auto company and Volvo and is “born digital”. It focuses on internet connectivity in certain markets, targeting on the young professional demographic. 

According to Alain Visser (2016), Lynk & Co’s senior vice president of marketing and sales, 

              Lynk & Co will be the first brand to offer its owners the possibility to share their cars when they 
              are not used, they are starting from cities with a high penetration of shared-economy services.
Precondition
The service design for Lynk & Co is under the circumstance of near future 2020, when there would be a considerable number of Lynk & Co cars sold. 
Design Goal
The service contributes to the “sharing economy” mind among the people and galvanize as many youngsters as possible to show their characteristic and share their experience.
Abstract
According to the analysis of car sharing market phenomena, brand images and target costumers’ needs, service would be designed to comprise basic service of P2P (peer to peer) car sharing, adding customized driving setting, which thanks to the digital network from Lynk & Co; and the local guide experience from owners of Lynk & Co cars that matching various customers’ interests. Last but not least, “Lynk & Co” service offers exciting events with other stakeholders for the car users to be “cool”, boosting communication and sharing experience in different aspects. All of them contribute to how the service works taking advantage of Lynk & Co resources and standing on the future perspective.

品牌
领克是由吉利控股集团、吉利汽车集团与沃尔沃汽车合资于2016成立的全球汽车品牌。品牌旨在传递年轻人“互联”的生活方式和态度。

领克的市场及销售高级副总裁Alain Visser说道,
             领克将成为第一个向拥有者提供共享汽车服务的品牌,这项服务将从共享经济渗透性强的城
             市开始实行。
前提
领克的共享汽车服务设计是在未来2020年的情形下进行的,合理预测在2020年,领克汽车市场持有量将大幅增加。
设计目标
这项服务在支持共享经济的基础上,激励尽多的年轻人展示他们的特点以及分享经验。
摘要
根据对汽车共享服务、品牌形象和目标用户需求的分析,服务设计包括:P2P(点对点)汽车共享的基本服务,增加定制驾驶偏好功能;领克车主根据兴趣与专长为兴趣匹配的旅行者提供当地导游体验服务;与第三方合作,为用户提供年轻人感兴趣的活动,拓展领克社区的范围,促进年轻人沟通和分享不同方面的经验。服务站在未来视角,为领克的用户和潜在用户提供驾驶延展体验。
The following map represents what “Lynk & Co” service will offer.
下图将介绍领克共享汽车服务内容
Renting
Renting experience enables car owners to share their cars when they are available. 

For example, a car owner is going to work from 9.30 a.m. to 18.00 p.m., conventionally he is going to park the car during this period. Now, with our service, the owner could share his car through the APP, labelling his car availability at a certain location. In this way, people who needs a car, especially a Lynk & co fan, being familiar with its driving system, is likely to rent it with a competing price during the availability. 

In addition to the conventional peer to peer car-sharing experience, we also make sure the users can:
- Get access to the car through a digital key;
- Customize the adjusting according to his/her own preferences (based on the digital hmi system embedded);
- Communicate with the borrower on the APP to decide when and where to return;
- Rate the experience and obtain credits as well as bonus banded with other platforms (activities/restaurants etc.);
- Report and call for maintaining service (supported by the company).

借车
车主能够在车辆闲置时共享他们的汽车。

例如,车主工作时间是从早上9点30分到下午18点,通常他会在这段时间内把车停到停车场。现在,车主可以通过我们的APP共享他的汽车,并标记在何位置可以取车。通过这种方式,需要临时租用汽车的用户,尤其是熟悉领克驾驶系统的人,就可以在可用期间低价租用一辆性能优良的领克汽车。

除了传统的点对点汽车共享体验外,我们还确保用户可以:
- 通过数字钥匙开锁;
- 根据自己的喜好自定义设置(基于嵌入的数字hmi系统);
- 与借车人沟通何时何地还车;
- 给本次体验打分并获得积分以及用于其他相关平台(活动/餐厅等)的优惠信息;
- 报告并请求维护服务(由公司支持)。

Experience
The experience provides not only a car, but also the owner's passion and expertise. The car owner will design a route based on his interests and guide the traveller who matches his interests.

For example, Xi is an architecture student, he's fascinated about classical architectures and stories in Vienna. Before he arrives Vienna, he finds that the Viennese Andrei on the Lynk & Co is a professor of architecture, and is passionate about sharing his knowledge to the visitors who is interested. Thus, their interests and knowledge are a perfect match. After Xi arrives Vienna, he meets Andrei and enjoys his architecture tour with local guidance and stories. They are probably to become friends during the experience.
导游
这项服务不仅包括共享汽车,车主也会根据自己的兴趣和专长来为游客提供导游服务。车主将根据他的兴趣设计一条旅行路线,并带领有相同兴趣的游客进行针对性的专业游览。
例如,Xi是一名建筑系学生,他对维也纳的古典建筑和当地故事很着迷。在他到达维也纳之前,他发现领克上的车主,维也纳人Andrei是一位建筑学教授,并热衷于将他的专业知识分享给有兴趣的游客。他们的兴趣和知识完美地匹配。Xi抵达维也纳后,他和Andrei见了面,并在Andrei的指导和故事中享受他的建筑之旅。他们很可能会在这次短途旅行中成为朋友。
Events
Besides renting and experience, Lynk & Co also provides opportunities and bonus to let its members enjoy other events. The aim is to stimulate conversion into membership.

In this section, all of the members of Lynk & Co, including owners and borrowers, are provided options of related activities liked by youngsters, for example, Shanghai Fashion Week, to enter with bonus.

Events broaden the community of Lynk & Co, and convey the idea of internet connectivity to potential users.
活动
除借车和导游外,领克还提供通过积分获得优惠权限,让其会员享受其他平台活动的服务。目的是要刺激潜在用户成为会员。
在这项服务中,领克会向所有会员,包括车主和借车人,提供年轻人喜欢的相关活动的优惠权限,例如上海时装周。
这些与第三方平台合作的活动拓宽了领克社区,并将品牌“互联”的概念传达给潜在用户。
the APP
On our digital platform (the app and the website), the three sections are named as "Cars", "Paths" and "Events" corresponding to the renting, experience and events.
APP
在我们的数字平台(app和网站)上,借车、导游和活动三种服务被分别命名为“汽车”、“路线”和“活动”。

In the "Cars" section, the car's condition, the owner's profile, reviews and the location will present on the page, meanwhile, users can save the car by click the "like" button on the upper right corner. Once you decide to try this car, check availabilities and contact the owner by click the buttons at the bottom.

Unlock the car by tap on the screen; data transmits via bluetooth.

在“汽车”部分,汽车的状态、车主的个人资料、用户评论和汽车位置都将展示在页面上,同时,用户可以通过点击右上角的“喜欢”按钮来保存当前汽车。当你决定借用这辆车,你可以点击页面下方的按钮查看可用日期,或与车主联系。
开车时,点击屏幕可以解锁汽车,数据通过蓝牙传输。
The "Paths" page and "Events" pages are going to present detail information respectively. Users can book or contact on these pages.

“路线”和“活动”页面将分别展示详细内容,用户可以在页面下方预约和联系。
the Website
网站

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